General Manager – Equine & Pet
Weaver Brands is seeking a strategic and commercially minded General Manager to lead our Equine and Pet categories. This role is responsible for the overall performance, growth, and profitability of the business, with full ownership of revenue, margin, pricing, and portfolio direction.
This leader will serve as the commercial architect of the category, setting strategy and priorities while leading Category Managers and cross-functional teams to deliver results. The General Manager will combine strong market insight with disciplined execution to drive growth, strengthen our product portfolio, and position Weaver as a leader in the equine and pet industries.
The job responsibilities of this position include, but are not limited to the following:
- Lead the overall vision, performance, and growth of the Equine and Pet categories, with full P&L accountability.
- Develop and execute business plans that deliver revenue growth, margin expansion, and long-term category leadership.
- Translate market trends, customer insights, and competitive dynamics into clear business strategies.
- Set category direction and priorities, leading through Category Managers and cross-functional partners to drive execution.
- Establish pricing strategies, trade investment approaches, and portfolio decisions to optimize profitability.
- Evaluate category performance using financial and operational metrics, adjusting strategies as needed.
- Partner with Sales leadership to drive growth, strengthen key account performance, and expand market presence.
- Lead go-to-market strategies for new product launches and seasonal initiatives.
- Provide direction on product portfolio strategy, including innovation, renovation, and rationalization.
- Align Marketing, Sales, Supply Chain, Finance, and Customer Service teams to deliver category and company goals.
- Build and maintain strong relationships with key customers, suppliers, and industry partners.
- Represent Weaver Brands at trade shows, customer engagements, and industry events.
- Lead, coach, and develop Category Managers while fostering a culture of accountability and collaboration.
Our ideal applicant:
- Bachelor’s degree in Business, Marketing, or related field required (MBA or advanced degree preferred).
- 8+ years of progressive leadership experience managing a product category, business unit, or division with full P&L accountability.
- Strong commercial acumen with deep understanding of revenue growth, margin, pricing, and portfolio management.
- Proven track record of driving business growth through strategic leadership and execution.
- Experience leading cross-functional teams and influencing across Sales, Marketing, Product Development, Supply Chain, and Finance.
- Demonstrated ability to lead and develop high-performing teams.
- Strong strategic thinking and decision-making skills, with the ability to translate data and insights into action.
- Excellent communication and relationship-building skills.
- Experience in consumer products, manufacturing, or category-driven businesses preferred.
- Equine and/or pet industry knowledge preferred.
- Ability to travel as needed for customer visits, trade shows, and industry events.
- Hybrid or flexible work arrangements may be considered, with an expectation of regular time spent at our Mt. Hope, OH office to stay connected with the team and business.
Why Weaver Brands?
At Weaver Brands, leadership is about ownership and impact. This role sits at the center of shaping the direction of our Equine and Pet categories, leading strategy, guiding teams, and driving results that directly influence the future of our business. You’ll have the opportunity to think big, make decisions, and lead-through others to bring ideas to life in a meaningful way.
You’ll work alongside people who care deeply about what they do, craftsmanship, service, and doing the right thing, while building something that lasts. This is a role where you can make a visible impact, not just on performance, but on people, teams, and how we grow together.
We offer competitive pay, full benefits, and the opportunity to lead within a values-driven company rooted in teamwork, integrity, and continuous improvement. If you’re someone who enjoys owning outcomes, developing people, and shaping the future of a business, we’d love to hear from you.